NewsHidden Persuasion
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Its latest exploration is a connected washing machine with the potential to give real benefits to users and offer differentiation for white-good manufacturers.

“Connectivity holds out promise for something really new, washing machines can become something actually different. Cloudwash is an expression of our thoughts on how to make this stuff matter and some steps to something better,” says Berg founder Jack Schulze.

The first thing Schulze and his team did was to pull a washing machine apart and install various components and electronics inside so that the machine can connect to the web via Berg’s cloud platform. They then started to design user interfaces for the outside of the washing machine and the smartphone app.

Read the full article on curvelive.com

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