NewsChic ride
Loading article
Hidden Persuasion

News Hidden Persuasion

Visual messages subliminally flood our daily lives, influencing our choices – this book explains how

Visual messages are everywhere in our lives. In advertising terms, their goal is simple – to persuade people to buy, learn and act. Yet, some visual messages are more successful than others. Hidden Persuasion: 33 Psychological Influence Techniques in Advertising helps to uncover why, revealing the secret power of creating these messages.

Authors Marc Andrews, Dr Matthijs van Leeuwen and Professor Dr Rick van Baaren – leading figures in social influence and visual persuasion – explain the psychology behind the 33 most effective influence techniques in the craft of visual persuasion and how to apply them in real-life scenarios.

This book is for anyone wanting to understand how behaviour is unconsciously influenced by advertising, social campaigns and governmental messages.

Swipe between articles
Back to top
Loading next page
NewsHidden Persuasion
Loading article